Small- and medium-sized businesses (SMBs) are often tempted to relegate their search engine optimization (SEO) analyses to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the details you need to improve your SEO. One of the things they tend to glaze over is image optimization.
Much like how we’re turned off by professionals who look disheveled, we leave websites that look ugly and messy. Follow our tips to get your website cleaned up nicely and make it ready to convert customers.
Make a statement with professional photographs
Before site visitors read what’s on your website, they assess it by checking out your images.
When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier.
More consumers are now turning to online reviews to help in their buying decision process. With Google reviews, you can enhance your online presence by making sure your business ranks well in search engine results pages (SERPs). Here’s what you need to know to make that happen.
According to a recent survey of 1,800 consumers, 42% said they’re “very unlikely” to buy from unprofessional or ugly websites. If you’re wondering whether or not your site could fall into that category, check out these key indicators.
A variety of professional photos
From pictures of your products to team photos, high-quality images are arguably the most important thing on your website.
Whether you’re a newbie or an expert in search engine optimization (SEO), the field changes so often that it can be overwhelming. That can be pretty frustrating since businesses of any size need to get people to their sites in order to really grow in our web-driven culture.
Google has made reviews more visible within its search results, which means that online reviews will have a massive impact on customer behavior and your company’s search performance. If you’re not taking the time to generate good reviews from prominent sites, your business may not get enough customer attention to stay afloat.
Search engine optimization (SEO) is one of the most difficult and frustrating aspects of running a modern business. Web services and platforms that provide automated SEO reports like WordPress, Google and Raven tools tend to oversimplify their advice.
When it comes to using the internet, specifically to search for businesses, information, or specific websites, Google is second to none. This powerhouse in the online community has recently made changes to its search feature and has now become mobile-first.
When it comes to SEO for businesses, most people focus on getting organic results based on keywords centered around those used in their industry. Unfortunately, those keywords don’t focus on your brand identity. That means Google search results are severely limited because users may not know about a specific brand.